Crystal McClory

BIOGRAPHY
Crystal McClory has worked in fashion, editorial and advertising for over 20 years gaining a wealth of experience in editorial, print, digital, retail, e-commerce and advertising.

Having worked as Fashion Editor of Arena and Associate Editor of Arena Homme Plus for 6 years she went on to become Contributing Fashion Editor at Spruce and Maxim Fashion US while also contributing to Wallpaper*. 

As Content Creator for Abbotts Travel, she's written Travel Blogs for the website and had several articles published in Absolutely magazine. Uploading images and copywriting for the website. Ad sales. Social Media Manager: creating content for Instagram posts.

In her full-time role as Creative Manager at BHS she was responsible for heading up the creative teams. Covering production across all editorial content and campaign imagery from commissioning, producing and art directing to developing photographic creative concepts.

As an established freelance Fashion Editor and Art Director in womenswear, menswear and children's wear she contributed to many high-end publications. 

Roles include freelance art-directing at Amazon in the e-commerce department overseeing and managing the photographers, stylists and models over multiple sets.

A full-time role as Fashion Editor at Matches Fashion organising, producing, co-ordinating, art-directing, commissioning and briefing photographers, stylists, hair and make-up artists, and models as well as liaising with the buyers. Managing the creative team for Matches bi-annual magazine and online web editorial content and weekly e-mails. 

Crystal has styled many celebrities as well as working on advertorials, look-books, catalogues and brochures. She has worked closely with clients as a consultant, contributing fashion advice, presenting trend reports and mood-boards.

She worked on the creative for sports bra brand Maaree, visually developing the photographic concept, art-directing and styling the shoot for their website and social media content.

As Photo Director of Imagista, she commissioned and collaborated with brands and creatives reporting into the Creative Director based in New York.

EDITORIAL

Absolutely, Arena, Arena Homme Plus, Condé Nast, Phoenix, Red, Saturday Times Magazine, Sunday Time Style, Jaguar, Wallpaper* and  FT's How to Spend It, Imagista, Empire, Esquire, Intelligent Life, Grazia, GQ, Interview, Phoenix, Red, Saturday Times Magazine, Sunday Time Style, Jaguar, Wallpaper* and Spruce. 

PHOTOGRAPHERS
worked with include: David Bailey, Ian Boddy, Claire Brand, David Burton, Elaine Constantine, James Dimmock, Dean Freeman, David Ellis, Eric Frideen, David Goldman, Simon Gill, Rick Guest, Keith Henderson, Bella Howard, Nadav Kander, Nick Kelly, Magnus Marding, Diego Marino, Iain McKell, Martin Morrell, Warren du Preez & Nick Thornton Jones, Paul Smith, Lee Strickland, Rankin, Roger Rich, Derrick Santini, Mark Shearwood, Ram Shergill, Steen Sundland, Uli Weber, Michael Williams, Andrew Woffinden, Tom Willcocks

CLIENTS

Armani Exchange, BHS, Boden, Burton, C&A, Clarks Kids, Costa Cruise, Diet Coke, Dockers, Esas, Gant, Gieves & Hawkes, House of Fraser, Hunter, John Lewis, Jones Bootmakers, Lucozade, Marks & Spencer, Maaree, Matches Fashion, M&S, Mr Porter, Mulberry, MTV, New Look, Net-a-Porter, Next, Pepe Jeans Kids, Puma, Ray-Ban, Rolex, Samsung, Ted Baker, Tesco, Thread.com, UGG Kids, Vertu, Volvo, VW, Wella, Woolrich, Your M&S

CELEBRITIES  

styled include: Christian Bale, David Beckham, Steven Berkoff, Cat Deeley, Michael Bublé, Kelly Brook, Joey Essex, Luis Figo, Peter Andre, Bryan Ferry, Ricky Gervais, Laura Haddock, Damian Lewis, Jessica Michibata, Jose Mourinho, Olivia Williams, Pelé, Thierry Henry, Arnold Schwarzenegger